Evergreen campaign with Kit (ConvertKit)

This guide will show you how to set up evergreen campaigns and with Apresly’s countdown timer, which starts counting down when a user joins your email list.

Get your Kit API key

1. Log in to your ConvertKit account.
2. Select “Developer” from the side menu on the left.
3. In the “V4 Keys” box, click “Add a new key”, name it and create it. Copy the generated key.

Integrate ConvertKit with Apresly

1. Log in to your Apresly account.
2. From the side menu on the left, select “Integrations” (1), select ConvertKit from the list of available email providers (2), then paste the key you copied earlier. Click the “Verify” button (3).

Apresly Tracking code implementation

1. From the side menu on the left, select “Tracking code”

2. Copy the Tracking code and paste it into the Head section of each site where you want to deploy Apresly solutions.

Campaign setup in Apresly

1. From the side menu on the left, select “Campaign”

2. Click the “New Campaign” button.
3. From the available campaign types, select “Evergreen” and click the “Next” button.
4. Name the campaign and select a category for it.
5. Set up deadlines for your campaign and time zone.
6. Select “Joins mailing list” as the trigger (1), i.e. the moment when the countdown timer starts counting down. Then select the tag after joining to which the countdown will start (2).

7. Decide what should happen when the countdown is over.

8. Show which website you want to display a timer (1) and then a different page to redirect after the deadline expires (2). Click the “Next” button.

9. Customize the appearance of the countdown timer in the email.

10. Paste the HTML code each time you want to display an email timer in ConvertKit.

11. Use the Email links in your emails when linking to these pages, instead of the actual URLs.

12. Customize the appearance of the countdown timer on the page and click the “Next” button.

13. Review the Overview summary and click the “Update” button.

Create an email sequence in ConvertKit

1. Open ConvertKit and go to the “Sequences” tab in the top menu (1). Create a new sequence (2).

2. Choose a template for your sequence. Name the email, give it a title and go to edit the content (1). To add a countdown timer in the email body, click “+” and find “HTML block” in the list (2). Click the HTML block and paste the countdown timer link copied from Apresly (3).

3. Before each time you edit an email, click “Save” to make sure your changes are saved.
4. Now select “Automate” and “Rules” (1) from the top menu. Create a new rule (2).

For a visual automation, follow the steps below to connect the tag to the sequence. Choose one entry path so the same subscriber is not added twice. 5. Then select “Automate” from the top menu and go to “Visual Automations” (1). Create a new automation (2) so that a person with a specific tag will fall into the queue of the created email sequence.

6. Click “Start building.” Set “Is added a tag” and select the tag you set (the same one you set in Apresly).

7. Add an action by clicking “+” (1), select “Email sequences” and the sequence you created earlier (2). Save the automation.