How to Add a Unique Deadline to Landing Page Created with Landingi

Most visitors who land on your Landingi page and leave without buying will never come back. They might be interested, but without a clear reason to act now, they postpone the decision. This hesitation is the single biggest conversion killer for digital product creators.

In this guide, you’ll learn exactly how to add a unique deadline to your Landingi page. We’ll cover your options, the tools you need, and the step-by-step process to get it running quickly.

What is a unique deadline?

A unique deadline is a personalized expiration date for an offer, specific to each lead. Unlike a fixed deadline that ends for everyone at the same time, a unique deadline starts when a user takes a specific action—like signing up for a newsletter or watching a VSL.

This approach creates genuine, individual urgency. The offer is tied to the user’s personal journey with your brand, making it feel relevant and exclusive. It’s the engine behind automated sales systems that sell for you 24/7.

Here’s the thing: a standard timer works for a product launch. But for an automated funnel where people discover you daily, a fixed deadline makes no sense. A new lead arriving on Saturday shouldn’t see an offer that expired on Friday.

The difference is crucial for building automated and trustworthy sales processes.

Feature	Unique Deadline (Evergreen)	Fixed Deadline
Trigger	Individual user action (e.g., email signup)	Pre-set date and time
Personalization	High (unique for each lead)	Low (same for everyone)
Best Use Case	Automated funnels, VSLs, autowebinars	Product launches, live events
Scalability	Fully automated and scalable	Manual setup for each campaign

Why add a unique deadline to Landingi?

Adding a unique deadline to your Landingi page is the most effective way to move a visitor from “I’ll think about it” to “I need to buy this now.” It transforms a passive landing page into an active sales tool by introducing genuine urgency.

Here’s exactly why it works so well:

• It triggers real urgency. A personalized deadline creates a powerful psychological trigger known as FOMO (Fear of Missing Out). When a potential customer knows an offer is genuinely expiring for them, they are far more likely to act immediately.
• It automates your sales process. A unique deadline allows you to run evergreen sales funnels, VSLs, and automated webinars that convert leads while you focus on other tasks. Each new subscriber gets their own personal sales window.
• It builds trust and protects your brand. A deadline that resets when a user clears their cookies is a gimmick that erodes credibility. A true unique deadline is tied to the lead, not their browser. When the offer expires, it’s gone for good.
• It creates a personalized experience. Instead of a generic “sale ends Friday” message, each visitor sees a countdown tailored to them. This makes the offer feel exclusive and personal, significantly increasing its perceived value.

What are your unique deadline options?

When adding a deadline to your Landingi page, you have three distinct paths. Each has its own trade-offs in terms of complexity, cost, and effectiveness. Your choice depends on whether you need a simple, one-time event timer or a fully automated, personalized sales system.

Option 1: Landingi’s built-in countdown timer (fixed deadline)

Landingi offers a native countdown timer widget directly within its page builder. It’s designed to create a fixed deadline, meaning every visitor sees the same end date and time, such as the end of a Black Friday sale.

This timer is perfect for time-sensitive events where everyone shares the same deadline, like a product launch or a live webinar. However, it is not evergreen or unique. It cannot create a personalized deadline that starts when a specific user signs up for your email list.

Option 2: Custom JavaScript for unique deadlines

For creators with technical skills, a custom JavaScript solution offers more control. This approach involves writing a script that stores a deadline in the user’s browser using cookies or local storage.

Here’s the problem: these timers are not truly unique or secure. A savvy user can easily reset the timer by clearing their browser cookies, opening the page in an incognito window, or using a different device. This undermines the urgency and can damage your brand’s reputation.

Option 3: Tool that creates unique deadline for each lead

For a reliable and automated system, a dedicated urgency marketing tool is the most powerful option. It eliminates the technical headaches of custom code and overcomes the limitations of built-in timers. These tools are designed to create genuine urgency that converts.

Apresly, for example, connects with services like MailerLite or ActiveCampaign. When a new lead subscribes, Apresly automatically triggers a unique, personal deadline for them. The deadline is tied to the lead’s email, not their browser, making it virtually tamper-proof.

This is the most effective method for creators who want a professional, scalable solution without becoming developers. It lets you focus on marketing, not code.

What do you need before setup?

Before you start the technical setup, a little preparation goes a long way. Having these key assets ready will make the process of adding a unique deadline to your Landingi page incredibly fast and smooth.

Here’s your pre-flight checklist:

1. A Published Landingi Page: This is your main offer or sales page where visitors will see the countdown timer. It should be live and accessible via its URL.
2. An “Offer Expired” Page: This is a separate page you create in Landingi. Its job is to inform visitors that the special offer is no longer available. A true unique deadline requires a redirect to this page.
3. An Apresly Account: This is where you will generate the unique deadline timer. Apresly provides the tracking code and campaign setup needed to sync the deadline for each individual lead.
4. An Email Marketing Platform Account: To fully automate your sales funnel, you’ll need a tool like MailerLite, ActiveCampaign, or Kit. This allows you to trigger the deadline the moment someone signs up.

How to add a unique deadline to Landingi?

Adding a unique deadline to your Landingi page is a straightforward, one-time setup. The process is almost identical to installing a Facebook Pixel or Google Analytics code. You do it once, and it works across your entire landing page.

The core of the integration involves placing a single piece of code—the Apresly Tracking Code—in the right spot within your Landingi settings. This single action is how you embed a countdown timer on the website and unlock all its features.

Step 1: Choose your unique deadline solution

Your first move is to decide which tool you’ll use. This choice depends entirely on your goal. Are you running a simple, one-off launch for everyone, or building an automated sales machine that works 24/7?

For a reliable, automated system, a dedicated tool is the most effective choice. Apresly is designed specifically to create cheat-proof, personalized deadlines that are tied to an individual subscriber, not their browser. This builds trust and protects your reputation.

Apresly allows you to create an Evergreen campaign that automatically starts the countdown when a subscriber joins a specific group in MailerLite or gets a tag in Kit.

Step 2: Add the Tracking Code to Landingi

Before you can configure any campaigns, you need to connect Apresly to your Landingi page. This is done by adding a tracking script to Landingi’s JavaScript Code section—a one-time setup that enables all deadline features.

Here’s exactly how to do it:

1. Get Your Apresly Tracking Code. Start by logging into your Apresly dashboard and navigating to the Settings section. Locate and copy your unique Tracking Code—this HTML snippet is specific to your account and will power all deadline features on your page.

2. Open Your Landing Page in the Landingi Editor. Log in to your Landingi account and open the landing page where you want to add the deadline in the editor view.

3. Locate the HTML Widget. On the left side of the editor, find the HTML widget in the widget panel. It’s typically located among other content widgets.

4. Drag and Drop the HTML Widget. Drag the HTML widget and drop it onto your landing page. Place it at the very top or bottom of your page—since the tracking code is invisible, its position doesn’t matter for visitors, but keeping it at the edge helps keep your workspace organized.

5. Add Your Tracking Code. Double-click the HTML widget to open its editing window. In the “Add HTML code” field, paste the Apresly Tracking Code you copied in step 1. Click “Save and Close” to confirm.

6. Publish Your Landing Page. Make sure to publish your landing page for the changes to take effect. Remember that HTML code effects will only be visible on the published page, not in the editor preview.

That’s it. The tracking code is now installed and ready to display timers based on your campaign settings. Once published, Apresly can communicate with your Landingi page and show personalized deadlines to each visitor.

Step 3: Configure your deadline campaign in Apresly

Now that your tracking code is installed, you can set up your deadline campaign inside Apresly. This configuration determines how long your offer lasts, what it looks like, and what happens when time runs out. The entire setup takes just a few minutes.

1. Create a New Campaign. Log into your Apresly dashboard and click “Create New Campaign.” Give it a descriptive name that helps you identify it later, such as “Landingi Special Offer – 3 Days” or “VSL Limited Access.”

2. Choose “Evergreen” as Campaign Type. Select the “Evergreen” option to enable unique, personalized deadlines. This ensures that each visitor gets their own individual countdown starting from when they enter your funnel, rather than everyone seeing the same fixed end date.ollow these steps to create your campaign:

3. Define the Deadline Duration. Set exactly how long visitors have to take advantage of your offer. Be precise—instead of a vague “a couple of days,” specify something like “72 hours” or “3 days and 12 hours.” This clarity ensures fairness and consistency for every lead.

4. Set Up the Expiration Redirect. Enter the full URL of the page where visitors should land after their deadline expires. This is typically an “Offer Expired” or “Sorry, You Missed It” page you’ve created in Landingi. A working redirect is essential—it proves your deadline is real and builds trust with your audience.

5. Customize How the Timer Looks. Design your countdown to match your brand. Decide whether you want an inline timer (embedded within your page content) or a sticky bar (that stays visible as users scroll). Then customize the visual details: adjust colors to match your brand palette, select fonts that align with your design, and edit the text labels to use your preferred language (like “Days,” “Hours,” “Minutes,” or custom terms).

6. Save Your Campaign. Once you’re satisfied with all settings, click “Save” to activate your campaign. The timer will now appear automatically on your published Landingi page according to the style and position you configured.

Your deadline system is now fully operational. Every visitor who triggers the deadline (through your email automation or other integration) will see their own personal countdown, creating authentic urgency that drives conversions around the clock.

Frequently Asked Questions (FAQ)

1. Can I use Landingi’s timer for an evergreen funnel?
No, Landingi’s native timer only supports fixed deadlines that are the same for every visitor. It cannot create a unique, personalized deadline for each new subscriber, which is essential for an evergreen funnel.

2. Is a custom JavaScript timer a good free alternative?
While it seems free, a custom JS timer has hidden costs. It’s unreliable, can be easily bypassed by users (clearing cookies, incognito mode), and requires technical skills to build and maintain. This can hurt your credibility more than it helps.

3. How does a tool like Apresly make the deadline “tamper-proof”?
Apresly ties the deadline to a user’s email address, not their browser cookies. Through integration with your email marketing platform, it identifies the specific lead and shows their correct, personal deadline, regardless of the device, browser, or network they use.

4. Do I need to be a developer to set this up?
Not at all. Setting up a tool like Apresly on Landingi is a no-code process. It involves copying and pasting a single script into your page settings, much like installing Google Analytics. The rest is configured through a user-friendly interface.

What are common unique deadline issues?

Even with a perfect setup, you might run into a few snags. Here’s a quick troubleshooting guide for the most common issues when adding a unique deadline to your Landingi page and how to solve them.

Here are the most common issues and how to fix them:
1. The timer doesn’t appear on the page.
This is usually caused by incorrect code placement or browser caching. First, double-check that you’ve placed the tracking code in Landingi’s dedicated JavaScript section. Then, clear your browser cache or open the page in an incognito window.
2. The deadline isn’t unique—everyone sees the same time.
This happens if you’re using a fixed-deadline timer but expecting it to be unique. A true unique deadline requires a tool that assigns the timer to a specific lead, not just their browser session.

Conclusion

Adding a unique deadline to your Landingi page is a strategic decision. While Landingi’s native timer works for fixed launches, it can’t create the personalized urgency needed for automated funnels. Custom scripts offer flexibility but come with high costs and maintenance headaches.

The most effective approach is using a tool designed for this exact purpose. It eliminates guesswork and technical risk, allowing you to focus on your marketing message instead of debugging code. This gives you a professional solution without needing to be a developer.

Ultimately, the goal is to create a seamless and trustworthy experience. When a subscriber clicks a link in your email, they should see the exact same countdown on your Landingi page. This synchronization is what makes evergreen funnels work, converting leads into customers 24/7.