How to Embed a Countdown Timer On The Website

Creating a sense of urgency is one of the most effective ways to increase conversions and engage users. One of the best ways to achieve this effect is to embed a countdown timer on the website. In this article, you’ll learn how to add a countdown timer to your site step-by-step, what tools to use, and how to customize the timer to suit your needs effectively – no coding required.

How to Embed a Countdown Timer On The Website: Step-by- Step 

You can do it quickly and effectively with literally a few clicks. As you know, you don’t need coding skills – all you need is the right tool like Apresly.

Step I: Create an account in Apresly and create a new campaign

You can test the tool completely free of charge. Use this link and follow the instructions on the screen. 

Once your account is ready, go to the “Campaigns” tab in the side menu on the left and select the appropriate campaign type. You can choose from five options:

• Evergreen – each subscriber will receive a personalized timer that will start counting down from the moment they sign up for the email list. This option is ideal if you want the offer to be valid for a certain number of days after registration, regardless of the date. It is especially useful for auto webinars where the user automatically receives an email offer with a link to the details after signing up for an event. 
• One-time Offer – a campaign with a limited duration, perfect for short-term promotions, for example, for 15 or 30 minutes.
• Fixed – a campaign with one fixed term valid for all subscribers.
• Periodic – a campaign term is activated on a selected day of the week, allowing you to organize regular promotional activities.
• No deadline – a campaign without a specific end date, with the possibility of adding pop-ups to attract the attention of your audience effectively.

Choose the type of campaign that best suits your marketing goals! We will configure a permanent campaign together.

Step II. Name your campaign and set the time. 

Go to the campaign configuration and “Deadlines” tab, name your project, and decide a category for it to make it easier to navigate between all your campaigns. Set the countdown time and time zone. 

Step III. Select the page where you want to display the countdown timer

Decide what will happen when the timer stops counting down. Then indicate the site where you want to deploy the countdown tool and another site you want to redirect to when the timer expires. 

Step IV. Customize the appearance of the countdown timer in the email

If you want to connect your campaigns and maintain consistency across your sales page and emails, it’s a good idea to synchronize your countdown timers. Here you can customize the appearance of the countdown timer in the email and download the HTML code to implement it in your email campaign. 

On the other hand, if you only care about the personalized countdown timer on the website, you can skip this step. 

Step. V. Customize the appearance of the countdown timer on the website 

Depending on your needs, you can choose a sticky timer or an inline timer. 

• The sticky timer is “stuck” to the bottom edge of the screen and remains visible even when you scroll the page so that the user has a view of the countdown all the time. It is an ideal choice when you want to keep the viewer’s attention on the promotion’s time limit no matter where they are on the page.
• The inline timer is embedded in a specific place on the page, such as in the body of an article, an offer section, or a form. It does not move as the page scrolls, so it is only visible when the user is in its location. It works well in situations where the timer is to be an integral part of the page content, such as next to a product description or purchase button.

Using the sticky timer example, I’ll show you how easy it is to customize the look of your timer. 

First, choose the color palette that suits you best. 

You can also set the colors yourself to match your brand image. Brand consistency is a very important element, so make sure your countdown timer stands out while matching your website. 

If you want your countdown timer banner to have a CTA (Call to Action) – you can set it right there. Is it worth doing it? Of course! A CTA can significantly increase the effectiveness of a campaign. A countdown timer instills a sense of urgency, and a well-designed CTA allows the user to take the expected action right away.

Apresly countdown timers are also distinguished by the ability to add a personalized avatar. This can be your company’s logo, a striking emoticon, or your course’s trademark. 

Remember that you can also set labels to, for example, tailor the language to your audience. 

Step V. Implement tracking code on your website

Depending on which page-building tool you use, now add the tracking code to the HEAD section of your website.
How do you do this in Elementor?

Enter the tracking code (you can find it under “Overview” or under “Tracking code” in the side menu) on your website – to do so, paste it into the HEAD section. This code is unique to your Apresly account. It should be added to your site or individual pages.

To add the tracking code in Elementor, follow these instructions:

• Open the page to the Elementor editor panel. On the sidebar on the left, search for the widget named “HTML” and drag and drop the HTML widget into any place on your page.

• Paste the copied code from Apresly into the “HTML code” field and update.

If the tracking code has been implemented correctly, when configuring a campaign in Apresly, a green check should appear next to the page where you want to display the countdown timer.

Now you can publish the campaign in Apresly and go to your email marketing system to add a timer in your emails.

Countdown Timer On The Website – Why Is It So Important?

I assume you are reading this because you want to create an effective countdown timer that will increase conversions and help you automate your campaigns. Am I right? If so, then Apresly is the perfect tool for you! It’s not just a countdown timer; it’s a comprehensive tool that allows you to easily create effective sales funnels.

Apresly also supports other solutions to make your site more effective:

• Social confirmation pop-ups – small windows that inform users that others have just made a purchase, which reinforces FOMO and builds the credibility of the offer.

• Emotional pop-ups – engaging messages such as “Don’t miss out on this unique opportunity!” or “Time to make a decision is running out!” that effectively influence users’ emotions.

With such elements, you can not only emphasize the urgency of your offer but also increase visitor engagement and their trust in your brand.

And the best part? As you already know, creating and embedding a countdown timer in Apresly is a matter of a few clicks!

What else do you need to know?

For a website countdown timer to effectively support your marketing campaigns, it must meet several key criteria. A properly designed countdown timer increases conversions and reinforces a sense of urgency, so it’s worth taking care of its functionality and design. Here are the most important features of a countdown timer:

Synchronized across all channels

The countdown timer should work consistently across both the website and marketing emails. Inconsistencies can confuse users and undermine trust in the offering. Synchronization ensures that customers always know how much time is left on the promotion, regardless of where they see the countdown timer.

Customized for each user

For evergreen campaigns, it’s a good idea to use a user-specific countdown timer. It can count down from the time a user signs up for your newsletter, visits your site, or starts the buying process, making it more effective and personalizing your offer.

Automated and easy to integrate

The best countdown timer works automatically, without the need to manually set dates. It should work, for example, when you sign up for a mailing list, add a product to your shopping cart, or download materials, which saves time and eliminates the risk of errors.

Responsive – works on any device

In the age of mobile devices, the countdown timer needs to be fully responsive so that it displays correctly on both computers and smartphones. This ensures that users won’t lose access to key information, no matter what device they are using.

Aesthetically pleasing and easy to read

The countdown timer should visually match your brand identity while also attracting attention and emphasizing the time limit. It should be highly visible but not overwhelm the content – its job is to subtly build tension and motivate action.

Embedding a countdown timer on the website according to the above rules will help you effectively increase sales and conversions. Check out step-by-step how to add it to your site and realize its full potential!

Conclusions

To embed a countdown timer on the website is an effective way to increase conversions, build a sense of urgency, and motivate your audience to act quickly. For best results, just choose the right tool that allows you to easily implement a countdown timer – both on your website and in your emails.

You are not alone in this. You have a comprehensive solution at your disposal, and it’s right at your fingertips! With help comes Apresly, which handles sales funnel automation, maximizing the effectiveness of your campaigns.