A countdown timer in emails is a phenomenal way to convince your subscribers to take action – sign up for a webinar or buy a new course. After all, nothing motivates like time, or rather the lack of it. Using countdown timers correctly will evoke a sense of urgency in a powerful visual way. This is especially important for evergreen campaigns, where a well-configured and synchronized evergreen email timer plays a key role in time-constrained sales.
In this article, you’ll learn about evergreen campaigns, what features an ideal timer for such campaigns should have, and which tool to choose for the best results. We will look at three popular tools: Apresly, SendTric, and CountdownMail, and we’ll pick a winner that meets all the key requirements.
Why Do You Need a Countdown Timer in Your Email?
Evergreen campaigns are automated sales processes that run continuously, adjusting as each new user enters the sales funnel. This means that each person who signs up for your mailing list goes through the campaign on their unique schedule. As a result, evergreen does not require constant supervision and can generate revenue 24/7.
However, the key to the success of such a campaign is to create a sense of urgency. If a subscriber feels that an offer is only available for a limited time, the likelihood of a purchase increases significantly. This is why the evergreen email timer becomes an indispensable part of a successful evergreen campaign.
Evergreen Email Timer – What Features Should it Have?
Believe me – contrary to appearances, choosing the right timer and configuring it is not at all that simple. What should you pay attention to?
Full synchronization with counters on the website
For an evergreen campaign to be effective, the countdown timer in the email must be synchronized with the countdown timer on the sales page. Lack of consistency in the time displayed (e.g., a different countdown in the email and a different one on the website) can undermine user confidence, which will reflect negatively on conversions.
Personalize the time for each user.
Each subscriber should see a countdown timer to the end of the offer according to when they started the campaign. This is a key feature in evergreen campaigns that run on a personalized schedule.
Responsiveness and aesthetics
The counter needs to look good on any device – whether on a computer or a smartphone. The modern user expects aesthetically pleasing, professional elements in email communications.
Ease of integration
The counter tool should be easy to use and allow easy integration with popular email marketing platforms, such as MailerLite, ActiveCampaign, Mailchimp, or ConvertKit.
Top 3 Evergreen Email Timers
1. Apresly – the Best Choice for Evergreen Campaigns
Apresly is a tool that sets the standard in the industry, especially in the context of evergreen campaigns. Its main advantage is the full synchronization of countdown timers in emails and websites, which eliminates the risk of time inconsistency and builds user trust.
Apresly is ideal for online training developers and e-book authors who want to give their sales campaigns a sense of urgency. With this tool, you can easily synchronize the timer in your emails with the timer on your sales page, which is great for selling courses with limited availability, for example. The tool also offers full integration with the most popular email marketing platforms like MailerLite, Kit, and ActiveCampaign, allowing you to easily insert counters into emails. In addition, Apresly allows the use of different counter formats, giving creators full freedom to customize the appearance and features to suit their needs. It’s a flexible and versatile tool that supports sales in an automated, professional way.
How to Insert a Countdown Timer Into an Email with Apresly?
Adding a timer to an email doesn’t require advanced technical skills or a big budget at all. With tools like Apresly, you can introduce this effective marketing element in a few simple steps. It’s a solution designed for the convenience of users, even those who are new to sales automation.
How does the countdown timer work in Apresly?
The setup process is extremely simple. All you need to do is to determine when you want the countdown timer to end. In Apresly you can choose between a fixed end date and dynamic evergreen campaigns. This way, each person who enters your campaign will see a personalized countdown timer tailored to their schedule. The countdown timer can be used for a variety of purposes: highlighting the end of a promotion, counting down to the start of a webinar, or drawing attention to a key moment in your offer.
With Apresly, the efficiency and professionalism of your campaign are at your fingertips – and without the need for advanced technical knowledge.
Another important step is to choose the right time zone. This is crucial, especially for campaigns targeting audiences in different parts of the world. With this feature, your timer will be accurate, regardless of your subscribers’ location. Next, you can move on to visual personalization – in Apresly, you can customize colors, fonts, and style so that the timer perfectly matches your brand aesthetic. While this may seem like a minor detail, visual consistency significantly affects the perception and effectiveness of your communications, building a professional image.
When everything is ready, all that remains is to generate the HTML code. You don’t need any technical skills – just one click to copy the code (CTRL + C). Then you paste it into the body of your email, and the timer is immediately ready to go. Apresly will take care of the rest, and you can monitor the effects of the campaign and manage its elements from an intuitive dashboard.
Apresly functionality summary
- Counter Synchronization: The counter displayed in the email is synchronized with the one the user sees on the sales page. This is a unique feature that is missing from competitors.
- Support for dynamic evergreen campaigns: Apresly automatically adjusts the countdown time until the subscriber enters the campaign.
- Aesthetic and responsive designs: Multiple counter templates to choose from that work perfectly on any device.
- Integrations with popular platforms: Seamless integration with email marketing and CRM tools.
- Support for One-Time Offers: Ideal for limiting the availability of your products or bonuses.
SendTric – Functional, But with Limitations
Sendtric is a timer creation tool that stands out for its ease of use and quick deployment. It is ideal for users looking for uncomplicated solutions for their email campaigns. Its biggest advantage is easy integration with popular email platforms. All you have to do is copy the generated HTML code and paste it into the email message for the timer to start counting down.
Sendtric’s basic functionality
Sendtric offers several customization options, such as changing the colors or format of the timer. However, unlike more advanced tools, it doesn’t have a function to synchronize with counters on a sales page. This means that the tool is best suited for simple campaigns, where countdown timers are only used to count down to the end of a promotion or other important event, without the need for advanced personalization or automation.
Pricing and plans
Sendtric offers a basic usage model with free counter generation (up to 10,000 impressions). This is a good option to start with, but the counters in the free version include a watermark and have limited customization options. For more demanding users, there are paid plans that offer:
- No watermarks,
- Greater customization options,
- Better quality counters,
- Access to technical support,
- Advanced analytical features.
The cost of the paid plans depends on the scale of the campaign and your specific needs, allowing you to tailor the solution to your budget and expectations. To use Sendtric for evergreen campaigns, we need to choose the Power plan, and this one is associated with a cost of $69.
When is it worth choosing Sendtric?
Sendtric is a good solution for smaller projects, where speed of implementation and simplicity of operation are key. The tool will work well for short-term campaigns such as time-limited promotions, such as discounts on an e-book. The timer effectively shows the user how much time is left until the end of the offer, fulfilling its purpose in simple sales scenarios.
However, for more advanced campaigns, where it is necessary to synchronize counters between emails and sales pages, Sendtric may not be sufficient. In such cases, it is worth considering more advanced solutions such as Apresly.
3. CountdownMail – a Budget Solution for Beginners
CountdownMail is a tool for creating animated timers that help increase audience engagement and the effectiveness of email campaigns. With a simple wizard, users can quickly customize the look of the countdown timer by choosing from available templates, colors, and styles. This allows for consistency with the brand’s visual identity and a professional look to the message.
Ease of use – the main advantage of CountdownMail
One of CountdownMail’s greatest strengths is its ease of use. Even people without technical experience can quickly set up the timer thanks to the intuitive interface. The process involves only a few steps, such as:
- Setting the countdown end date and time,
- Selecting the appropriate time zone,
- Personalizing the timer’s appearance to match the brand’s style.
CountdownMail is perfect for basic marketing campaigns where speed of implementation and simplicity of operation are important.
Pricing and available plans
CountdownMail offers both a free plan and paid versions for more demanding users:
- Free plan: Allows you to create countdowns with basic features such as countdown generation and limited personalization.
- Paid plans: Includes additional features such as:
- Removing the CountdownMail watermark,
- More counter customization options (colors, fonts, formats),
- Technical support and integration assistance,
- Enhanced analytics to monitor campaign effectiveness.
The cost of paid plans varies depending on your needs and the size of your campaign, allowing you to tailor the offer to your budget. Importantly, the evergreen email timer even guarantees a free plan.
Limitations of CountdownMail
While CountdownMail provides a solid foundation in terms of visual timer personalization, it lacks advanced features such as syncing countdown timers with emails and sales pages. This is a significant drawback for more complex evergreen campaigns, where consistency across platforms plays a key role in building audience trust.
When to choose CountdownMail?
CountdownMail is a good solution for simple email campaigns, such as short-term promotions or time-limited campaigns. For small businesses or those just starting in marketing, the free version may be sufficient. However, if your campaign requires more advanced automation, synchronization, and complex personalization, it’s worth considering more powerful tools such as Apresly.
Evergreen Email Timer – Which One to Choose?
Evergreen email timer is a powerful tool that can significantly increase the effectiveness of your evergreen campaigns. These campaigns require tools that not only create a sense of urgency but also take care of the consistency of the user experience. Apresly is the only one to offer full synchronization of counters across emails and websites, making it an unbeatable choice for creators of training courses, e-books, and online courses. If you want your evergreen campaigns to work perfectly and deliver measurable results, think carefully about which tools are best to bet on.
