How to Create a Countdown Timer for Elementor

Adding a countdown timer to your website is a great way to create a sense of urgency and increase user engagement. You can easily implement such a countdown timer in Elementor to inform visitors about ending promotions, upcoming events, or limited product availability. In this article, we’ll show you how to set up a countdown timer for Elementor step by step—no coding required. You will learn what methods are available, what tools are worth using, and how to customize the countdown timer effectively for your needs.

Why Can a Countdown Timer for Elementor Increase Your Online Sales?

A website countdown timer is an effective marketing tool that helps increase conversions through the FOMO (Fear of Missing Out) effect – the fear of missing an opportunity. The limited time the offer is available motivates users to make a faster purchase decision, reducing the tendency to put off the purchase.

This works across industries – in e-commerce, messages such as “offer expires in 24 hours” can significantly increase sales, and for online courses or digital products, customers are more likely to purchase if they know that later access may be more expensive or disappear altogether.

You’re about to see how easy it is to add a countdown timer for Elementor to increase the effectiveness of your offer page and maximize the potential of time-limited offers.

How to Add a Countdown Timer for Elementor Using Apresly?

Step I: Create an account in Apresly and create a new campaign

You can test the tool completely free of charge. Use this link and follow the instructions on the screen. 

Once your account is ready, go to the “Campaigns” tab in the side menu on the left and select the appropriate campaign type. You can choose from five options:

• Evergreen – each subscriber will receive a personalized timer that will start counting down from the moment they sign up for the email list. This option is ideal if you want the offer to be valid for a certain number of days after registration, regardless of the date. It is especially useful for auto webinars where the user automatically receives an email offer with a link to the details after signing up for an event. 
• One-time Offer – a campaign with a limited duration, perfect for short-term promotions, for example, for 15 or 30 minutes.
• Fixed – a campaign with one fixed term valid for all subscribers.
• Periodic – a campaign term is activated on a selected day of the week, allowing you to organize regular promotional activities.
• No deadline – a campaign without a specific end date, with the possibility of adding pop-ups to attract the attention of your audience effectively.

Choose the type of campaign that best suits your marketing goals! We will configure a permanent campaign together.

Step II. Name your campaign and set the time. 

Go to the campaign configuration and “Deadlines” tab, name your project, and decide a category for it to make it easier to navigate between all your campaigns. Set the countdown time and time zone. 

Step III. Select the page where you want to display the countdown timer

Decide what will happen when the timer stops counting down. Then indicate the site where you want to deploy the countdown tool and another site you want to redirect to when the timer expires. 

Step IV. Customize the appearance of the countdown timer in the email

If you want to connect your campaigns and maintain consistency across your sales page and emails, it’s a good idea to synchronize your countdown timers. Here you can customize the appearance of the countdown timer in the email and download the HTML code to implement it in your email campaign. 

On the other hand, if you only care about the personalized countdown timer on the website, you can skip this step. 

Step. V. Customize the appearance of the countdown timer on the website 

Depending on your needs, you can choose a sticky timer or an inline timer. 

• The sticky timer is “stuck” to the bottom edge of the screen and remains visible even when you scroll the page so that the user has a view of the countdown all the time. It is an ideal choice when you want to keep the viewer’s attention on the promotion’s time limit no matter where they are on the page.
• The inline timer is embedded in a specific place on the page, such as in the body of an article, an offer section, or a form. It does not move as the page scrolls, so it is only visible when the user is in its location. It works well in situations where the timer is to be an integral part of the page content, such as next to a product description or purchase button.

Using the sticky timer example, I’ll show you how easy it is to customize the look of your timer. 

First, choose the color palette that suits you best. 

You can also set the colors yourself to match your brand image. Brand consistency is a very important element, so make sure your countdown timer stands out while matching your website. 

If you want your countdown timer banner to have a CTA (Call to Action) – you can set it right there. Is it worth doing it? Of course! A CTA can significantly increase the effectiveness of a campaign. A countdown timer instills a sense of urgency, and a well-designed CTA allows the user to take the expected action right away.

Apresly countdown timers are also distinguished by the ability to add a personalized avatar. This can be your company’s logo, a striking emoticon, or your course’s trademark. 

Remember that you can also set labels to, for example, tailor the language to your audience. 

Step V. Implement tracking code on your Elementor.

 Next, enter the tracking code (you can find it under “Overview” or under “Tracking code” in the side menu) on your website – to do so, paste it into the HEAD section. This code is unique to your Apresly account. It should be added to your site or individual pages.

To add the tracking code in Elementor, follow these instructions:

• Open the page to the Elementor editor panel. On the sidebar on the left, search for the widget named “HTML” and drag and drop the HTML widget into any place on your page.

• Paste the copied code from Apresly into the “HTML code” field and update.

If the tracking code has been implemented correctly, when configuring a campaign in Apresly, a green check should appear next to the page where you want to display the countdown timer.

Now you can publish the campaign in Apresly and go to your email marketing system to add a timer in your emails.

Countdown Timer for Elementor – What Should It Be

If you want to create an effective countdown timer that will increase conversions and help you automate your campaigns – we have good news for you! Apresly is not just a countdown timer. It’s a comprehensive tool that allows you to easily create timers and effective sales funnels, allowing you to generate profits even when you’re sleeping.

But that’s not all! Apresly also offers other solutions to increase the effectiveness of your site:

• Social confirmation pop-ups – small windows informing users that others have just made a purchase, which reinforces FOMO and builds the credibility of the offer.

• Emotional pop-ups – engaging messages such as “Don’t miss out on this unique opportunity!” or “Time to make a decision is running out!” that effectively influence users’ emotions.

With such elements, you can not only emphasize the urgency of your offer but also increase visitor engagement and their trust in your brand.

And the best part? As you already know, creating and implementing a personalized countdown timer in Apresly is a matter of a few clicks!

What else do you need to know?

For a website countdown timer to effectively support your marketing campaigns, it must meet several key criteria. A properly designed timer increases conversions and reinforces a sense of urgency, so it’s worth taking care of its functionality and design. Here are the most important features of a countdown timer for Elementor:

Synchronized across all channels

The countdown timer should work consistently across both the website and marketing emails. Inconsistencies can confuse users and undermine trust in your offering. Synchronization ensures that customers always know how much time is left on the promotion, regardless of where they see the countdown timer.

Customized for each user

For evergreen campaigns, it’s a good idea to use a countdown timer tailored to a specific user. It can count down from the moment a user signs up for a newsletter, visits a page, or starts the purchase process, making it more effective and personalizing the offer.

Automated and easy to integrate

The best countdown timer for Elementor works automatically, without the need to manually set dates. It should run, for example, after signing up for a mailing list, adding a product to a shopping cart, or downloading materials, which saves time and eliminates the risk of errors.

Responsive – works on any device.

In the age of mobile devices, the countdown timer must be fully responsive so that it displays correctly on both computers and smartphones. This will ensure that users do not lose access to key information no matter what device they are using.

Aesthetically pleasing and easy to read

The countdown timer should visually match your brand identity, while at the same time attracting attention and emphasizing the time limit. It should be highly visible, but not overwhelm the content – its job is to subtly build tension and motivate action.

Implementing a countdown timer for Elementor according to the above rules will help you effectively increase sales and conversions. Check out step-by-step how to add it to your site and use its full potential!

Conclusions

Adding a countdown timer is an effective way to increase conversions, build a sense of urgency, and motivate your audience to act quickly. For best results, you just need to choose the right tool that allows you to easily implement a countdown timer – both on your website and in your emails.

With help comes Apresly, which not only allows you to quickly add a countdown timer but also supports the automation of sales funnels, maximizing the effectiveness of your campaigns.