As a creator of courses and digital products, you seek the most effective and fastest-to-implement solutions to make your sales conversions skyrocket. HTML countdown timer for email is a perfect example of a simple but effective action! With a few clicks, you can add a personalized countdown timer to your email campaign that will create a sense of urgency and increase the engagement of your subscribers. How to do it.
HTML Countdown Timer for Email That Triggers When Someone Joins Your Mailing List
Depending on the email marketing platform you use, you can rely on built-in countdown timers in the email builder or go a step further. If all you care about is a simple countdown to, say, the start of a webinar or the launch of your course – sure, a built-in counter will do just fine. But what if you need an HTML countdown timer for email that makes it easier to sell on autopilot? Consider an external tool like Apresly, which will run a counter individually for each new lead on your email list. With this solution, you can create countless evergreen campaigns and rest easy – Apresly will watch the deadlines for you.
How can Apresly maximize the effectiveness of your marketing efforts?
- Synchronize countdown timers: your HTML countdown timer for email can be synchronized with the countdown timer on your website. This will make your campaigns reliable and your customers will see the same time regardless of the channel.
- Multiple integrations and customizability: Apresly is intuitive to use and allows you to customize countdown timers to match your brand style. You can integrate the tool with most email marketing systems.
- Personalized countdown for each audience: Apresly is the only effective tool that allows you to create countdown timers customized for each lead. This is ideal for email sequences and evergreen campaigns.
You can configure the countdown timer to start counting down when a person joins your email list. This is something you won’t set in the built-in countdown timer of email systems. It’s a feature that makes Apresly shine.
The above features and functions make the HTML countdown timer for email from Apresly work well in both simple campaigns and advanced scenarios. Want to find out about it in practice?
Create a countdown timer that starts when someone joins a mailing list.
How to Add HTML Countdown Timer for Email with Apresly
Step I. Create an account with Apresly
It’s easy — use this link and follow the instructions on the screen. You can test the system for free!
Step II. Create a new campaign in Apresly
Once your account is ready, select “Campaigns” from the side menu on the left, and then the campaign type accordingly. My favorite campaign type is Evergreen, so it will serve as our example today.
As I wrote above — for evergreen campaigns we need an HTML countdown timer for email, which will count down individually for each recipient.
If someone subscribes to your email list, the countdown timer will automatically start counting down. This will ensure that the offer you send will be valid for, for example, 3 days after the signup – regardless of when it happened.
These types of countdown timers are great for building a sense of urgency and help increase engagement in evergreen campaigns.
Psst, if you want to see a case study of an evergreen campaign using Apresly, take a look here.
Step III. Name the campaign and set the time
Go to the campaign configuration and the “Deadlines” tab, name your project, and choose a category for it, so you can more easily navigate between all the campaigns. Set the countdown time and time zone:
Step IV. Select the trigger, that is, at what point the countdown timer will start counting down
You can’t skip this step. This is important especially if you want to use an HTML countdown timer for email in the email sequence at an evergreen campaign. You can choose:
- A countdown timer that starts counting down when the email is opened (this setting will come in handy for short OTO offers),
- Countdown timer that starts the countdown when a user joins the selected email list – to select this option, you need to integrate Apresly with your email system beforehand (this setting will be useful for extended email sequences).
Step V. Customize the appearance of the timer in the email message
Decide the template you like best or set your colors to match your brand image. You can easily and intuitively customize both the look of the timer itself and the captions.
Step VI. Publish the campaign in Apresly and go into your email marketing system to add a countdown timer
As you are well aware, HTML is the fastest way to implement a countdown timer. If you’ve finished the setup in Apresly, be sure to publish the campaign by clicking “update and publish”.
Now transfer to your email marketing platform and implement the HTML countdown timer for email. To do this, go to your campaign if you want to send a one-time email to a selected group, or the automation section if you want to create an email sequence.
Then, in the message edit box, go to the source code (if you’re using MailerLite Classic) or select the place in the email body where you want to add the countdown timer, click the plus box, and select the HTML/code block from the list (if you’re using MailerLite New, ActiveCampaign or Kit and others).
Copy the email countdown code from Apresly:
…and then paste it in the appropriate place and you’re done!
NOTE: Make sure to copy the HTML code each time you want to display an email timer. If you don’t copy the code anew each time, the timers will not show the correct deadline in your emails.
When you’re done, save the changes and schedule an email. Is that it? Almost…
Bonus: Step VII. Sync the countdown timer in email with the countdown timer on the offer page
We could end with the previous step, but Apresly offers much more than just adding a countdown timer to an email. Now you can also add a countdown timer to your offer page and sync the time! This will make your offer consistent and credible, which will impress potential customers – guaranteed.
Synchronize countdown timers in your emails and on landing pages.
How to do it in Apresly?
All you need to do in the countdown wizard in Apresly is to indicate the site where you want to display the countdown timer, and then another site to which you want to redirect when the counter expires. Now all you have to do is customize the appearance of the counter on the site and implement the tracing code (you’ll find it in the overview) on your site – to do this, paste it into the HEAD section.
NOTE: This code is identical to the one in the “tracing code” tab and is independent of your site address. If you have already placed the code copied from the “Tracking code” tab on your site, you don’t need to do anything else.
Done! Now you can enjoy a campaign that sells on autopilot and generates conversions!
Synchronization of Countdown Timers — Is It Worth It?
Synchronizing countdown timers in emails with those on the website plays a key role in creating a consistent and professional user experience. Imagine a situation in which a customer sees an offer in an email whose expiration time differs from the one visible on the website. Such inconsistencies can cause frustration, undermine brand credibility, and even lead to the loss of a potential customer.
Correctly synchronized timers not only eliminate these risk, but also reinforce the marketing message. This gives users confidence that communications are reliable and offers are truly time-bound. This creates a sense of urgency, which is one of the strongest drivers of purchase decisions, especially in evergreen campaigns.
Conclusions: How to Add HTML Countdown Timer for Email
As you’ve seen in time, creating countdown timers and displaying them in emails can be simple and effective. With a quick implementation of a countdown timer using HTML, you can launch your campaign with a unique deadline for each lead with a few clicks. What this means. Apresly will allow you to take your campaigns to the next level, with functionality that enables a dynamic countdown that automatically adjusts to the unique dates and times assigned to each subscriber.
Now that you know the steps and potential of this tool, you can easily add an HTML Countdown Timer for Email.
