Using countdown timers in email campaigns is a proven strategy that effectively motivates recipients to make faster purchase decisions. Countdown timers foster a sense of urgency, translating into higher conversions, especially for time-limited offers such as One-Time Offer (OTO). If you’re wondering how to add a countdown timer in MailerLite Classic and increase the conversion of your one-time offers, you’ve come to the perfect place!
A Countdown Timer That Starts When Someone Joins the Mailing List in MailerLite Classic
Apresly is a tool that stands out for its versatility and ease of use, making it the ideal choice for creatives looking for effective solutions. What’s more, it guarantees full synchronization of timers in emails with those on the website. But that’s not all…
With Apresly, you can set up a sequence in MailerLite Classic with a countdown timer that starts when someone joins your mailing list. You can’t set it up using the built-in countdown timer in MailerLite.
Create a countdown timer that starts when someone joins a mailing list.
How to Add a Countdown Timer to MailerLite Classic with Apresly?
Let’s make one very important thing clear at the beginning – you don’t have to be a programmer or have a big budget to add a countdown timer from Apresly to your emails. Apresly offers an intuitive interface that is perfect for getting started. To successfully implement a countdown timer to your One-Time-Offer email, you only need to follow a few simple steps.
Step I. Create a new campaign in Apresly under One-Time-Offer
Just select “Campaigns” and then “One-Time-Offer” respectively from the side menu on the left.
Step. II. Select the countdown timer, the tool you want to use, and go to campaign configuration
Set the countdown timer and time zone, such as:
Don’t forget to name your campaign so you can come back to it later and not lose it among the others. Be warned that Apresly is addictive, so you will create campaign after campaign…
Before you go any further, also choose when you want the countdown timer to start counting down – from the moment the subscriber opens the email, or perhaps from the moment they join the email list.
Step III. Customize the appearance of the counter in the email
You can go wild. Select your favorite template and play around with the colors. You can customize both the look of the timer itself and the signatures.
Step IV. Go to MailerLite Classic and paste the HTML code
You’re almost done… Now go to your campaign in MailerLite Classic, select the place in the content where you want to add the countdown timer, and then go to source code.
Copy the code from Apresly and paste it into the desired place. Voilà!
Step V. Enjoy a converting campaign!
Save the changes and schedule the email. You’re all set to go.
Synchronize with a Countdown Timer on a Website with One-Time-Offer
As you can see, creating countdown timers and displaying them in emails can be simple, fast, and effective. What’s more, this tool in itself can significantly increase the effectiveness of your campaign, capturing your audience’s attention and fostering a sense of urgency. But did you know that you can make your One-Time-Offer even more effective and increase conversions? The secret is to synchronize the countdown timer in your emails with the timer on your offer page.
Why is this so important? Visual and functional consistency builds trust with your audience. When a customer opens an email with a countdown timer clicks on the link, and then sees the same countdown timer on the website, he or she feels that all communication is well-planned and credible. This makes the offer seem more authentic, and the recipient is more likely to make a purchase decision.
Synchronizing these countdownt timers also allows you to avoid potential misunderstandings. Imagine a situation where the countdown timer in the email shows that there are two hours left in the promotion, but on the website, the time has already run out – such discrepancies can discourage the customer. By synchronizing the two countdown timers, you will avoid such problems, providing a smooth and consistent experience for the user.
Synchronize countdown timers in your emails and on landing pages.
How to do it?
All you need to do is to indicate in the countdown timer wizard in Apresly the site where you want the timer to be displayed. And then the other site to which you want to redirect when the time limit expires. Now it’s time to customize the appearance of the countdown timer on the site – you can add a CTA or other functionality. Finally, save the changes and implement the tracing code on your site, which you can find on the sidebar on the left, and you’re done!
Conclusions: How to Add a Countdown Timer to MailerLite Classic?
Adding a countdown timer to email campaigns in MailerLite Classic is an effective way to increase recipient engagement and conversions of One-Time-Offer offers. Thanks to the Apresly tool, the process becomes extremely intuitive and fast, even for those without technical experience. Simple configuration, customizable countdown timer design, and easy implementation in MailerLite allow you to create a professional campaign that attracts attention and motivates action.
If you want to take your campaigns to the next level, synchronizing the countdown timer in your emails with the one on your website is a key step. This consistency not only reinforces a sense of urgency but also builds customer trust and provides a seamless user experience. With Apresly, you can fully synchronize your timers, avoiding inconsistencies and enhancing the effectiveness of your marketing efforts.
Now that you know the steps and capabilities of this solution, nothing is stopping you from implementing countdown timers into your campaigns. Simple, fast, and with guaranteed better results!
