Creating a digital product is the first milestone, but you still have a lot of work ahead of you. If you want to increase conversions and create a personalized and unique offer for each potential customer, consider using a countdown timer. Countdown timers are a great tool for building a sense of urgency and motivating your audience to act faster. In this article, we’ll show you how to easily add a countdown timer in MailerLite with Apresly.
How to Set Up a Countdown Timer to Start When Someone Joins a Mailing List in MailerLite?
I’m sure you’re wondering why, among the available countdown timers, you should choose Apresly. Well, the answer is extremely simple — Apresly is not just a timer. It’s a powerful solution with which you can create an email sequence or instant sales campaign with a countdown timer and a unique deadline for each subscriber.
Apresly stands out from other tools because of its unique features that maximize the effectiveness of your marketing efforts.
You can create unique one-time offers for your campaigns with timers that work both in the email and on the page. By using a sense of urgency, you’ll effectively encourage subscribers to act here and now.
Your countdown timers can be synchronized in real-time. Apresly ensures that your timers in emails and on sales pages are fully synchronized, regardless of device or time zone. Your campaigns will always be consistent, and your customers will see exactly what you want to show them.
Most importantly, with Apresly you can configure a sequence in MailerLite with a timer that starts when someone joins your mailing list. You can’t configure this with MailerLite’s built-in timer.
And this is definitely what makes Apresly stand out the most!
Create a countdown timer that starts when someone joins a mailing list.
Add a Countdown Timer in MailerLite With Apresly
Step I. Create a new campaign in Apresly
Simply select “Campaigns” from the side menu on the left, and then the type of campaign, respectively. For this article, we’ll set up an evergreen campaign type.
In evergreen campaigns based on auto-binaries, it is worth using a timer that works individually for each recipient.
For example, an event attendee joins an email group, so the countdown timer can indicate that the offer is available for 3 days after registration, regardless of the sign-up date. Such a personalized countdown effectively builds a sense of urgency, which translates into higher conversion and engagement rates for evergreen campaigns.
To better understand how evergreen sales funnels work, take a look at one of our recent articles.
Step. II. Name the campaign and set the time
Go to the configuration of the created campaign, and choose a name and category for it to make it easier for you to navigate between created and already launched campaigns. Set the countdown time and time zone, such as:
Step III. Choose the trigger, that is, the moment when the countdown timer starts counting down
Now please, focus. This is a very important moment, especially if you want to use a countdown timer in an email sequence in MailerLite. You have two options to choose from:
- The countdown timer starts counting down when the email is opened. This setting will come in handy for short OTO offers.
- Countdown starts when a subscriber joins the selected mailing list — to select this option, you need to integrate Apresly with MailerLite. This option will be useful for extended email sequences.
Step III. Customize the look of the countdown timer in the email
Pick a template and the colors. You can easily and intuitively customize both the look of the timer itself and the signatures.
Step IV. Go to MailerLite and paste the HTML code into the email message
Just a moment longer, I promise. 🙂 Now go to your MailerLite account to the “Campaigns” section if you want to send a one-time email to a selected group, or the “Automation” section if you want to create an email sequence. Select the place in the body of the email where you want to add a countdown timer, and then drag the “Code” selected from the list of items on the left.
Copy the code from Apresly, then paste it in the appropriate place in MailerLite.
Step V. Enjoy a converting campaign!
Save the changes and schedule the email. Done!
Real-time Synchronization of Your Countdown Timers in The Email and on The Offer Page
As you can see, creating timers and implementing them in emails is a quick, simple, and effective process. Such a solution captures the attention of recipients, reinforces the sense of urgency, and can significantly improve conversions.
Taking full advantage of Apresly’s capabilities, you can set up automatic message sequences in which each subscriber will see a timer tailored to an individual deadline.
What’s more, Apresly allows you to synchronize the countdown timer in the email with the counter on the offer page.
This visual and functional consistency builds trust among recipients and emphasizes the professionalism of the communication. In evergreen campaigns, where each lead has its unique deadline, such a solution is especially important.
When the recipient opens the email, sees the timer, clicks on the link, and goes to a page where the timer counts down the identical time – he perceives this as a well-planned and credible offer. The result is a higher authenticity of the campaign and a higher propensity to buy.
Synchronize countdown timers in your emails and on landing pages.
Conclusions: How to Add a Countdown Timer in MailerLite
With Apresly you get a quick and easy way to add a timer to your MailerLite email campaigns. But that’s not all! You can take your campaigns to the next level by using an individual countdown for each recipient. The countdown will start when someone joins the group. This functionality enables a dynamic countdown that automatically adjusts to the unique dates and times assigned to each subscriber. This is something you won’t set in MailerLite’s built-in countdown timer.
Now that you know how easy it is and are familiar with Apresly’s capabilities, you can easily implement countdown in your campaigns in MailerLite!
